BAUM is committed to supporting Bay Area MFG Day activities by helping our partner communities create a strong MFG Day presence: both with our “Manufacturing the Dream” storytelling campaign and by providing support for creating community-based MFG Day events. Here are some resources to help BAUM Communities and others create successful MFG Day activities for your community.


The Initiative began with a the first coordinated effort to collect direct data from manufacturers in the four largest cities in the Bay Area: San Francisco, San Jose, Oakland, and Fremont, on the topics of workforce, business practices, supply chain connections, real estate challenges, and most importantly, to uncover the opportunities for Bay Area cities to collaborate. In 2017, we partnered with JLL to publish Bay Area Manufacturing is Here to Stay, an infographic that gives an overview of manufacturing in the entire nine-county Bay Area.


These toolkits are how-to-guides. They are meant to give city staff, policy makers, and partner organizations concrete tools and strategies to support manufacturers on two topics. The first toolkit covers Manufacturing Promotion and Engagement and the strategies in it can be used to increase interest and excitement around manufacturing. The second focuses on Industrial Real Estate and the strategies strategies it describes can be used to grow industrial real estate, protect it, and keep places to make affordable.

Promotion Toolkit Links
MANUFACTURING PROMOTION AND ENGAGEMENT TOOLKIT: Strategies to reach out to your manufacturers, workforce, and your community to sustain and grow your city’s manufacturing ecosystem.

Toolkit Links:

  1. Create a Manufacturing Liaison Position Within City Government

Case Studies:

Made in Baltimore: Baltimore, MD

Made in Baltimore program link

Economic Development Specialist — Industrial Sector: Hayward, CA

Other examples:


  1. Streamline Permitting and Regulatory Processes for Manufacturers

Case Studies:

Aspen Business Navigator: Aspen, CO (no longer live)

Manufacturing in Denver: Denver, CO

Fremont’s Open Counter: Fremont, CA

Other examples:

Petaluma Business Toolkit

Permit Santa Rosa

San Francisco Business Portal

New York City Waterfront Navigator

  1. Partner with Manufacturing-Oriented Development and Advocacy Organizations

Case Studies:

Jane Addams Resource Corporation: Chicago, IL

FashionSF: San Francisco, CA

Silicon Valley Manufacturing Roundtable: South Bay, CA

Other examples:

Manex Consulting

Association of Manufacturers Bay Area

Oakland Makers

  1. Actively Promote the Manufacturing Capacities of Your City

Case Studies:

How to Develop a Locally Made Brand Platform: San Francisco, CA

Made in NYC: New York, NY

Petaluma Star: Petaluma, CA

Other examples:

Made By Project: Memphis, TN

Seattle Made

  1. Utilize Municipal and B2B Purchasing Power to Support Local Manufacturing

Case Studies:

Made in Oakland Design Expo: Oakland, CA

SF Biz Connect: San Francisco, CA

City Based Manufacturers or Businesses or Project Area Subcontractors Bid Incentive: Chicago, IL

Other examples:

San Francisco First Program

Manufacturing bid incentives are common at the state level.

  1. Use City-Sponsored Retail to Connect to the Manufacturing Sector

Case Studies:

Made in Philadelphia Markets: Philadelphia, PA

Other examples:

SFMade Week-San Francisco City Hall Selling Event

  1. Bring the Public into Manufacturing Spaces

Case Studies:

St. Louis Makes: St. Louis, MO

2017 MFG Day Sonoma County: Sonoma County, CA

Other examples:

Oakland School District Youth Tours

Manufacturing Day Tour of Bay Area Circuits in Fremont

  1. Celebrate Manufacturing Neighborhoods

Case Studies:

Alameda Point and Spirits Alley: Alameda, CA

Turnstile Tours: New York, NY

Other examples:

Oakland Waterfront Food Trail

  1. Support Shared Manufacturing Workspaces

Case Studies:

The Maker Lab, Chicago Public Library: Chicago, IL

TechShop: San Jose, CA

Other examples:

Los Angeles Cleantech Incubator (LACI)

The Mix at the San Francisco Public Library

Laney College FabLab

Succession Planning Webinar

Watch our Succession Planning webinar here.

Featuring Panelists:

— Chris Andersen – Assay CS

Chris is a business consultant and SFMade volunteer advisor. He has over 30 years of experience both as an entrepreneur who built six businesses – three of which were sold – and as an executive for many well-known American companies.

— Robin McRoskey Azevedo – McRoskey Mattress

Robin was the CEO of McRoskey Mattress, a 120 year old family mattress business in San Francisco, CA. They merged with another local mattress manufacturer in 2018.

— George Chittenden – Adams and Chittenden Scientific Glass

George was a founder and co-owner of Adams and Chittenden, a 25+ year old scientific glass manufacturer in Berkeley, CA. They became a co-op in 2019, with prior owners George and Tom Adams becoming part of the co-op.

— Gwen Wright – The Wright Consultants

Gwen is a small business consultant with decades of experience with businesses in various stages of development from start up to growth to planned exit. Over her career she has worked with over 2,000 businesses throughout the country

Real Estate Toolkit Links
INDUSTRIAL REAL ESTATE TOOLKIT Strategies to preserve industrial space, grow and modernize building stock, and maintain affordability in your city’s industrial real estate.

Toolkit Links:

  1. Maintain an Inventory of Industrial Lands

Inventory template

Case Studies:

Hayward Industrial Technology and Innovation Corridor Baseline Profile: Hayward, CA

Philadelphia Industrial Land Use Atlas: Philadelphia, PA

  1. Utilize Zoning to Designate and Protect Industrial Areas

Case Studies:

The West Berkeley Plan: Berkeley, CA

Eastern Neighborhoods Plan: San Francisco, CA

False Creek Flats Master Plan: Vancouver, BC

  1. Enforce Existing Industrial Designations

Case Studies:

Code Enforcement Division, Planning Department: San Francisco, CA

Special Garment Center District: New York, NY

Property Information Map

  1. Zone for Artisan Manufacturing

Case Studies:

Artisan Ordinance: Nashville, TN

Fabrication Zone: Somerville, MA

  1. Allow Other Commercial Uses to Cross-Subsidize New Industrial Construction

Case Studies:

Inclusionary PDR Zoning: San Francisco, CA

100 Hooper

25 Kent: Brooklyn, NY

  1. Prioritize Infrastructure Improvements

Case Studies:

Lit San Leandro: San Leandro, CA

Warm Springs/South Fremont Community Plan: Fremont, CA

International Boulevard Bus Rapid Transit (BRT): Oakland, CA

  1. Incentivize Rehabilitation of Legacy Industrial Spaces

Case Studies:

The Gate: San Leandro, CA

Circle City Industrial Complex: Indianapolis, IN

  1. Designate City- or Other Publicly-Owned Property for Protected and Subsidized Manufacturing Space

Case Studies:

Brooklyn Navy Yard: Brooklyn, NY

Pratt Center Study

Philadelphia’s Keystone Opportunity Zone: Philadelphia, PA

  1. Engage with Non-Profit Industrial Development Organizations

Case Studies:

Greenpoint Manufacturing and Design Center: Brooklyn, NY

Industrial Council of Nearwest Chicago: Chicago, IL

PlaceMade: San Francisco, CA


The Bay Area Urban Manufacturing Initiative is committed to creating resources to help our members address pressing industrial-related activities in their communities.

Cannabis Production

In 2016 the Initiative collaborated with the Urban Manufacturing Alliance to create a webinar titled How to Balance Cannabis Production Within Your Industrial Community at the request of our partner cities. The webinar featured Tyler Bump, a Senior Economic Planner for the City of Portland, and Jill Jennings Golich, Deputy Director of Community Planning and Development at the City and County of Denver and David Mendoza, a Senior Policy Advisor in the Office of Policy and Innovation at the Seattle Mayor’s Office.

Opportunity Zones

In 2018, BAUM developed this webinar to help economic development practitioners understand how they and their communities can leverage Opportunity Zone Investment Funds to preserve and create affordable industrial space, and support the industrial businesses that call their areas home — while at the same time preserving the character of the neighborhoods and promoting inclusive development strategies. We heard from George Ashton, Managing Director of Strategic Investments at Local Initiative Support Corporation (LISC), and Kevin Wilson, Partner at Novogradac & Company.


415-408-5605 x 6

150 Hooper Street, Unit 200
San Francisco, CA  94107

The Bay Area Urban Manufacturing Initiative is a project of SFMade.